Blogging: Comments Build a Conversation

by Ron on April 11, 2009

conversation

If you’re not used to writing, it could be daunting to think about writing regularly, especially with everything else that sucks up your time running a business. A great way to begin to understand blogging is to be reading other people’s blogs and commenting on them too.

Commenting has a two-fold purpose:

  • It raises your personal profile to other readers outside your blog because you can leave a link back to your blog as part of the commenting feature.
  • It shows you care enough to share your ideas and join the conversation.

When people leave comments on your blog, it’s a way of sharing their ideas with you and building a conversation with you as a writer and it’s one of the true joys of having your own personal publishing platform. In fact, it’s the first step in building a sense of community with your readers. When readers leave comments, it shows they really care about what you’re writing and that’s one of your main goals as a blogger.

That’s why you should respond to as many comments as you can and always thank the readers for taking the time to comment (even if they didn’t agree with you). We can deal with comment spam and rude comments in another post, but know that comments should be welcomed and encouraged.

Social Media guru Chris Brogan who runs New Marketing Labs once told me, “Commenting is the #1 thing I recommend for building your blog traffic.” He adds, “It also, makes you human.” What Brogan means by this is that when you leave your blog url in the comment, it drives traffic back to your own blog and at the same time, people see you as multidimensional and conscientious, qualities you want to project about yourself online.

Photo by Krosstok on Flickr

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{ 2 comments… read them below or add one }

1 --Deb April 14, 2009 at 5:50 pm

The site looks great, you two!

And, about commenting. I try to always respond to my comments, but I have an odd, mental quirk about it–I started blogging with a knitting blog and in the knit-blog world, comments are answered via email, not in the comments themselves. Unless you’re writing a post that’s truly worth people coming back (“Name your favorite right-leaning decrease in the comments!”), once people visit and comment, they don’t generally come back until you write a new post.

Then, I started blogging about writing and, wow. A whole, different world! People not only reply in the comments, there are whole conversations going on.

You’d be amazed how often I get these two worlds completely mixed up …

2 Mark Sherrick April 14, 2009 at 8:38 pm

Are there any other quick tips you two can go over that may get people to leave comments? I have traffic, but practically have to beg for comments, including asking questions at the end of blog posts that rarely if ever get answered. I comment everywhere I can and try to keep my name in people’s minds, but that doesn’t really get much to go on at my blog. Thanks in advance,

Mark

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