Blogging: Finding Your Voice

by Julie on April 12, 2009


The power of the blogging platform is that it welcomes, calls for and encourages connection.

  • By creating solid information and real value for your readers, you build a trust relationship.
  • By asking them for their input and motivating them to contribute, you create community.
  • By directing them with calls of action, you take the communication to a deeper level.
  • By responding back through new blog posts, comments or emails, you provide a sense of belonging.

But how will you speak to your readers? How will you let your audience know that you’re a real person – ready to connect, support, provide a service, sell a great product…?

There may be a million people that do what you do or sell what you sell – but there is only one you. Your blogging voice should be your truest voice; the voice that overflows with all that makes you and the way you operate so unique, special, worthy.

To find it and to write with it, here’s what I do:

  1. Identify the person in your life who loves you unconditionally, understands you fully, supports you totally. The person who give advice that feels like a golden gift, not a brutal cut. The person who has your back and wants what is absolutely best for you.
  2. Note that this is likely not your mother or your lover.
  3. Understand that you can create this person out of  thin air if necessary, i.e., your imaginary go-to blog friend.
  4. Every time you sit down to write a blog entry, write it like you are talking to this person directly.

Your readers will get a contact high. They’ll feel like you’re really talking to them – because you are really talking to someone. When the connection is that genuine, full of security, positivity, confidence. Your readers will feel it and want to be a part of it – it’s contagious.

Image courtesy of demi-brooke

{ 3 comments… read them below or add one }

1 Tomma April 11, 2009 at 10:02 am

I like your post, but I REALLY like the picture; it gets to exactly what you’re saying! Once again, a picture is worth …

2 Mark Sherrick April 14, 2009 at 5:21 pm

I’ve been dealing with finding my voice and writing my story lately…this is a great post. It is well written, but still laid out to be easy to read for people like me who need stuff to be blunt and right there.

Whether you actually like you or not, thats what you have to be…there’s no sense in being someone else, because your voice and your story will sound inauthentic and forced. Be yourself…and use blogging to turn you into the you that you want to be.

3 Douglas Cullen April 22, 2009 at 10:16 am

Trying to be informative, entertaining, and authoritative while blogging is tough. Letting your true personality shine through is even tougher. It comes with practice, lots of practice. Write a bunch and then write some more. I’m still working at it.

Writing as if you are having a conversation works. It connects with people on a more personal level. Think of the blogs you enjoy reading. I bet most if not all make you feel like you are participating in a personal conversation just as Julie mentions.

Goal for the day: write more conversationally.

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