Twitter Can Lead to Real Business

by Ron on April 11, 2009

handshake1There is a perception in some circles (as I wrote in Social Media Cynics in the Pressroom) that Twitter is frivolous, a waste of your time, that when you’re running a business, you don’t have time to report what you had for lunch. But this misperception misses the point entirely and fails to recognize Twitter as a powerful communications medium. The fact is that you can conduct real business on Twitter.

This blog (and the upcoming eBook) exist as a result of a friendship and business partnership forged between Julie Roads and me on Twitter. To be honest, I don’t even remember how it happened, but one day, we started chatting casually on Twitter, and just as it sometimes happens in the off-line world, we clicked. From that, we shared our thoughts and real business ideas developed.

And this isn’t just an occasional occurrence. Just the other day Julie, reported getting a work proposal through Twitter, and it wasn’t the first time it happened to her.

Being social online is not that different from off-line connections, except that you have a much bigger reach. As you build a network of followers, you can reach out to them for information and advice and share information and ideas. As you communicate and  get to know people in small ways, you build a connection that is just as real as when you meet somebody offline.

This doesn’t mean every follower on Twitter (or any social networking site we discuss in this blog) will lead to business, but if it even happens a few times, you will have experienced the power of social of networking and you will see that it’s very much worth your time.

Photo by Beneath Blue Skies on Flickr

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{ 1 comment… read it below or add one }

1 JRMoreau April 14, 2009 at 4:22 pm

I agree entirely. At least 75% of my professional connections made in 2008 were through Twitter. Simply the best social networking tool I’ve ever used. I was quite deliberate and did everything with consideration for my followers and it really paid off.

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