Facebook: Why You Should Care About Facebook

by Ron on April 10, 2009

facebook2Facebook is definitely the most casual of the social networking tools we discuss on this site, but don’t let its playful side fool you. There is still plenty of business activity going on there and we will discuss ways to take advantage of this in future posts, but for those of you who have yet to join the Facebook revolution, let’s start with a little history and background. We will also cover signing up and  profile building in other posts soon.

Facebook started in February, 2004 as an online site for Harvard students. Over time it expanded to include other colleges, then high school students and finally anyone over 13 who wanted to join. Consider these facts from the Facebook press page:

  • There are over 200 million users on Facebook
  • More than 100 million of those log on at least once a day
  • The fastest growing demographic is over 35

Think about that last point for a moment. If you are thinking that Facebook is the kiddie corps where college students show off pictures of their latest party antics, you have to know that times have changed. Just as YouTube is no longer the bastion of stupid high school videos, real business is being conducted on both sites. Sure, it’s fun to catch up with old friends, but know that you can make business connections too.

And if you’re worried about mixing your business and private lives, we will explain in future posts how to set up groups and expose only the content you want to each group. There are a myriad of granular security settings. You just have to know where they are and how to use them and we will explain how to do that.

In the mean time, think about getting started on Facebook. You’ll be glad you did.

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{ 1 comment… read it below or add one }

1 Tony April 15, 2009 at 10:09 pm

I’ve never used Facebook for business purposes because it was embarrassing to have my friends see what I’m up to during the day. I don’t want to sell to my fiends. I like to keep those two world separate. So I’ll be looking forward to your future post on how to keep the two worlds separate.

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