Twitter: Monitoring Your Brand

by Ron on May 4, 2009


One of the great things about Twitter is that you can monitor what people are saying about you and your company. In fact, experts say that if you aren’t on Twitter, you are missing a golden opportunity to listen to your customers and respond to issues before they blow up on you.

You can hear the good, the bad and the ugly and you can respond directly to individuals when you think it’s appropriate. If a potential customer has a question about your products, you can see how your community responds. If someone trashes you, you can also see if the community rallies around or defends you. You can begin to see how you and your company are perceived in the marketplace.

Here are some tools to help you do that.

Twitter Search

The easiest way to monitor your company’s mentions is in Twitter Search.

Follow these simple steps:

  1. Go to
  2. Enter your company name or product.
  3. Click Search and review the results.


This is a visual tool that lets you see a waterfall of tweets about any subject. By default it displays tweets about the highest trending Twitter topics, but you can customize the search to show only your brand, competitor names or anything you like.

Here’s how you can use it:

  1. Go to
  2. Scroll down the page and in the Custom Box, enter the search topic you want to see (such as your company name).
  3. Enter additional custom searches and you can begin to see the Twitterfall content display tweets about your custom topics.
  4. You can turn custom searches on or off by checking or unchecking them.

These are just a couple of examples of Twitter monitoring tools. If you have others you use, please leave a comment and share with us.

Photo by Mr TGT on Flickr.

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{ 4 comments… read them below or add one }

1 Anne May 4, 2009 at 1:36 pm

Great twitter tip. I’m going to give it a try! Thanks!

2 ron May 4, 2009 at 1:44 pm

Hi Anne:
So glad you found it useful. If you have time, please report back and let me know how well it worked for you.

3 Sandra Foyt May 4, 2009 at 6:32 pm

I’d never heard of TwitterFall before, thanks! Do you know if there is any Twitter Desktop App, like Tweetdeck or Seesmic, that can be set to include a section for monitoring your brand?

4 Pamela Kramer May 5, 2009 at 11:48 am

What a useful post! Great tips.

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