Don’t blog alone

by Julie on August 3, 2009

Now, why would you want to do that? The beauty of blogging is that it lets you both start and be part of the conversation (and not with yourself). Successful blogs share information, provide guidance, make people think and create relationships. Blogging is networking – each blogger reaching out from their own piece of the internet.

How to not blog alone:

1. Talk to your readers. Ask questions on your blog, write as if you are actually conversing with someone.

2. Reach out to your audience. Find out what they need and want, what they’re looking for. Then give it to them by answering questions, providing information, value-laden links, etc.

3. Read other blogs. What are other people blogging about – in your industry, in tangent industries, in your areas of interest? Don’t blog in a vacuum, be in the know.

4. Comment on other people’s blogs. Let them know you were there. Sure, they have stats that count visitors, but that is so cold and mathematical – there is nothing like hearing from real people. I have met some of the most wonderful people by starting conversations with other bloggers. Also, many readers check through comments and if they like what you said, they’ll click and follow you back to your own blog. So, don’t just say, ‘nice post’ – try to add some more value or another point of view.

5. Spread the word. Participate in social networking and social bookmarking sites – tell us what’s good and what’s not, let your opinion be heard. Do it – if you see something good, share it…many blogs have bookmarking shortcuts right there at the end of their posts (see below for a Twitter example of this technique).

6. Be nice. No one likes a negative, mean-spirited, rude, self-serving, spamming creature. If you don’t like something, that’s fine…walk away quietly and don’t come back – that’s your prerogative. You can have differing opinions, but don’t hurt people. This goes for your own posts and the comments that you leave.

7. Keep writing. One of my favorite business coaches, Bonnie Marcus, talks about ‘connecting with passion and purpose’ – she’s talking about sales, but I like to apply it to blog writing/authoring. If you write with purpose about your passions, you will attract people with the same passion and purpose (or at least a good dose of respect for your passion and purpose).

8. Give good blog. Seriously, create good content with words, images, audio and video. Real information, support and service, true value and the pursuit of conversation and community – these things bring bloggers together.

Image credit: Parvati

{ 4 comments… read them below or add one }

1 LoneWolf August 4, 2009 at 3:54 pm

This is good advice Julie. I’ve done some experimenting with Digg (which I don’t particularly like), Delicious and StumbleUpon (which I enjoy). I really enjoy Facebook and Twitter though.

My biggest hurdle is lack of broadband connection. I’m still waiting for a site survey that may reveal I can get WiFi if I build a tower on the ridge behind my house, so there is hope for me yet.

I’ve found it hard to keep on top of things this summer though. Offline life intrudes more often and I’ve not been able to spend the time I want online. But it has been special time with my wife, kids and extended family, so that is worth letting the blogs and social media slide for a bit. I’ll have to get back in the saddle in September.

2 Julie August 4, 2009 at 3:56 pm

Are you using dial-up??? I’m trying not to go into techno shock. I can imagine that would make things difficult. But I’m so glad that you’re seeing the family ‘silver lining’….

3 LoneWolf August 4, 2009 at 9:49 pm

Dial-up is really a kiler. Especially since my wife runs her business out of the home and needs the phone line quite a bit. It’s especially hard for dealing with video and sound files which are becoming so popular.

I’m hopeful that WiFi will be available by the fall. Is there a smiley face for fingers crossed 8=)

4 Mark Sherrick August 9, 2009 at 6:50 pm

As I’ve found out, plugging yourself only works so much. Once someone goes to your blog and doesn’t like it, they aren’t coming back, no matter how you’ve changed. My blog was pretty bad when it started, and getting people to come back from then is really hard.

Commenting on other blogs is a great way to spread your name, and will introduce you to other good blogs too.

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