Twitter: Searching for topics, searching for yourself

by Julie on September 2, 2009

search

Talk abounds about Twitter replacing Google for search – but it’s a little ridiculous. When you search Google for information, you usually get the most relevant sites offering the information that best matches your search. When you search Twitter for information, you get the latest tweets that include your search terms. Very different, if you ask me. Still, the using the Twitter search is vastly useful.

search

Just type whatever you’re looking for into this search bar (see image just above)…

1. Find out what people are saying about you in real time. This gives you the opportunity to respond, fix problems, give advice, apologize, say thank you and connect with major and minor influencers that show interest.

2. Watch what the world is saying about your industry. Trends, opinions, unsolicited advice and desires are all right there for the taking. You have a cross-section of the world – albeit tech/computer savvy – just talking to each other, and you get to listen. You can even ask questions to get the answers and information you need.

retweet3. Measure your impact. This can be done by using a ‘retweet’ plugin. [The app from tweetmeme offers you the opportunity to see all of your retweets – every time the url is pushed.] You can also keep tabs on people mentioning you directly by clicking on your @name tab.

Note: sometimes, your tweets and content get pushed, but you can’t actually track them in the usual ways. Because time passes goes by or because of the magnitude of retweets or for goodness knows what other reasons, people will start to drop your @name from the tweet. To still keep tabs on your information, especially if the content doesn’t have the ‘retweet’ plugin, we recommend searching for the words you originally tweeted. For instance, if you tweet: “Apple doesn’t fall far from the tree http://aa.aa.bb” – then you’ll want to search for “Apple doesn’t fall far from the tree” or the url. You’re likely to see some retweets you didn’t know about.

Image credit: Jeffrey Beall

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