Blogging: How to come up with content

by Julie on October 21, 2009


I began working with a wonderful new client last week. And her first comment to me was, I know I want to start a blog, I understand how it will help my business, but I have to warn you – I have nothing to blog about.

For me this is the golden complaint – it’s like walking into a room full of open doors. To my clients, however, it feels like a cage. With steel bars. So, I don’t tell them that I’m going to be cruising their minds for content, just that we’re going to talk – and you can play this trick on yourself if need be. Then, I start asking questions, probing their minds:

  • What is your favorite part of your industry?
  • What would you change if you could?
  • If someone was just finding out about your industry, product, service, location – what are all of the things you would want them to know?
  • How did you end up where you are?
  • Who or what has influenced you – in the past and in the present?
  • How do you envision the future of your industry, product, service, location?
  • Are there any ‘how-to’ lists that would help people use or benefit from your industry, product, service or location?
  • And countless other questions that will stem from the answers you give to the questions above…

The beauty of the blog is that it is contemporary and organic. When you start answering these questions for yourself – and as you continue to question yourself in these areas as you grow in your business and professional life, you will find your content. Content that attains the two most important rules of blogging:

1. It’s full of value and information for your readers.

2. It’s unique, personalized and real because it come from you and your experience. No one else will interpret and share like you do. And this is where you build your relationship with your audience and potential clients.

And if you just can’t get real answers out of yourself (even if you make yourself a nice cup of tea first), call me, I’ll get the good stuff out of you…

Image credit: Oberazzi

{ 2 comments… read them below or add one }

1 Mark Sherrick October 21, 2009 at 8:41 am

Awesome advice. I’ve been looking for something like this, as my blog needs help. I commented about that before, on a different article. The questions you put in the bullet list are questions that it seems like every blogger should have taped to the wall at their desk. Injecting your personality into it is definitely key as well, rule number two is very very true and important. The personality part is where most of my issues have arisen.

2 Jackie October 21, 2009 at 10:32 pm

Great points. I think finding your voice, and learning how to be authentically you is really important. I’ve been blogging for many years now and have finally found my “voice” on my blog. So don’t worry about everything being “perfect” from the beginning, just start writing, things will fall into place, and as you learn and grow so will your blog.

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