Social media in the flesh (or Meeting Chris Brogan)

by Julie on October 28, 2009


I already knew that I liked Chris Brogan. He’s invited me to guest post on his blog, he once sent me an incredibly helpful list of resources and he agreed to be the launch interview (fantastic, btw) on my new site, The Daily Norm – to name a few wonderful and gracious things that he’s done. I hope I’ve been helpful to him via reading his blog, retweeting him, commenting, telling others about him on a regular basis and buying (and reading) his new, New York Times best-selling book, Trust Agents.

So, yes, I already knew that I liked him. But meeting him sealed the deal. Genuine, FUN, kind, generous…and packed with accessible and brilliant information. Here are some of the gems I walked away with:

  1. Listening is the new black: When you listen to what people are saying about you, your company, your industry – you can create a plan to respond, answer, solve, provide for your customers.
  2. Gather the network, then launch the book, project, album, whatever: Chris worked long and hard to meet people, establish his presence and give a lot of away for free (ebooks, blog posts, newsletters, talks, etc.) before he wrote and published this book.
  3. Traffic isn’t everything: If you have a lot of traffic or comments on your blog, but you’re not actually closing any deals, selling any product or making any money – then your blog really isn’t successful.
  4. Talking ‘at’ isn’t the most important thing: Chris stood up in front of the group talking ‘at’ us for about 20 minutes. He was eager to get to the Q & A, and then to the book signing. He wanted to talk to us, to know us.
  5. Be transparent and human, but don’t be an idiot: You have to figure out where the line between self-deprecation and posterity lies. If you have an issue with losing things, regale us with a story once or twice, but watch out – no one wants to hire a person to watch their company when they can’t even watch their own possessions.
  6. Know how to tie knots: There was a big screen above Chris’ head at our venue, and the string to pull it down was directly in his space in front of us. After hitting it one or two times, he quickly reached up and tied a slipknot, handily getting it out of his way. Maybe not critical for social media or business success, it sure did come in handy in this case. I believe he called it a ‘noose for a mouse’…

Image credit: PhotoGraham

{ 2 comments… read them below or add one }

1 Chris Brogan... October 28, 2009 at 9:44 pm

And that explains the “cherry in bondage” photo that accompanied this post. I was curious, but hey, beggars, choosers, candidates for US Senate – something like that, right?

You’re good people, Julie. I’m glad we made contact, and I’m so glad for all the funning around and great spirit shown by you and the Geek Girl Camp gang. : )

2 Matt Ulvila October 28, 2009 at 10:43 pm

Very cool that you’ve formed a friendship with Chris, and yet had never met him face to face until last night. The people change, but the story seems to be more and more common these days. I guess it just goes to show you how powerful new media can be, and makes you appreciate what a truly great time we get to live in.

Thanks for the recap of the event. It was great to meet you last night, and a pleasure to read you post.


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