Digital isn’t something you do, it’s something you are

October 28, 2013

Your company may think it’s digital, but it’s more likely that you have a digital team operating inside your broader organization, and you need to make digital part of your entire organization if you want to succeed moving forward.

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Facebook and Google move up on Social Media Creep Index

October 23, 2013

Of course we shouldn’t be surprised when Facebook and Google show their true colors, but the two companies made moves recently that proved beyond a doubt what they think of their users. We are fodder for advertisers and nothing more –and that Creep Index is the DEFCON warning system of social media. Photo Credit: CanStockPhoto

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Your customers have to be a the center of every marketing plan

October 21, 2013

A lot of companies are dabbling in digital marketing today, but too few are fully embracing and if you want to be successful moving forward, you need to put your customer at the center of every decision and take digital deadly seriously.

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Today’s workforce will demand social tools

September 30, 2013

I was reading a post recently on IBM’s Building a Smaller Planet blog about the so-called millennials, that generation that came of age with computers as part of the fabric of their lives. The writer was talking about this generation’s desire to be social, and it got me thinking about what that means to today’s […]

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The first rule of conducting business on Twitter: Don’t embarrass your brand online

September 16, 2013

Last week, AT&T inadvertently offended some followers when it posted a 9/11 tribute tweet. You never know what’s going to offend, but you have to oh so careful to protect your brand on social networks online.

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Infographic: B2B companies benefit from social media too

September 3, 2013

As a mid-size business with a B2B focus, you might think you don’t need to be on social media. Since you’re not dealing with consumers, you might believe, you don’t have to worry about social media marketing at all. But just as B2B-focused businesses require a web site, they also need to be on social […]

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You need to get your employees collaborating online right now

July 26, 2013

Online collaboration tools make so much sense because they employees share content and communicate wherever they are on any device.

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Five steps toward a comprehensive online strategy

July 15, 2013

Every company should do a comprehensive review of their online strategy and make sure you are considering these five elements.

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The Power of the Social Network

June 27, 2013

When you build a social network, as your sphere of influence grows so will the network in a wonderful symbiotic connection.

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