Guest post by Ivan Serrano
It’s three in the afternoon. You’re feeling a bit drowsy and bored, so you log on to Facebook and peer into the lives of your friends. Maybe you follow a link to Instagram and look at pictures posted from someone’s recent holiday, or maybe you sign on to your Linkedin account to see if anyone is advertising your dream job.
This is how many people consume their social media, but that may be changing. One of the game changers is Google Plus, formerly Google’s second-hand version of Facebook. Google is now using Plus to incorporate social signals into their search results, meaning that you can simultaneously improve your content’s visibility and its search engine optimization. Plus is also rapidly gaining users. It has recently seen a growth rate of about 39% per year and many of its users are industry influencers. Plus is dynamic and is already being integrated with Google’s vast email and cloud computing infrastructure which makes it easy and convenient to use.
Interested in ramping up your presence on Plus? Check out the infographic below which provides recent user statistics and information on how Plus works. There are also tips on how to gain influential followers, what types of content to publish and how to increase the visibility of that content.
Ivan Serrano is an infographic specialist from the Golden State. He enjoys writing about social media and technology. You can follow him on Twitter at @ivanserrano55.