How SAP got its social media act together –and what you can learn from them.

December 6, 2013

Every company struggles with the social media ROI question, but SAP built their social presence from the ground up with the idea of tying the effort to making sales, which after all is the ultimate goal of every company, isn’t it? http://bit.ly/1cf1AB2 Photo Credit: CanStockPhoto Tweet

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Content marketing and social media make the perfect pair

December 5, 2013

You would think marketers would understand by now the value of good content, not only to drive traffic to your website, raise your company profile and improve your SEO; but it also works hand in hand with your social media strategy giving you something substantial to share on your networks. http://bit.ly/IG7raK Photo Credit: CanStockPhoto Tweet

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We make technology so much harder than it has to be

November 24, 2013

Small to medium sized business owners just want quick and inexpensive solutions to their business problems. They don’t care about the technical details or how it works and we who are immersed in this business sometimes tend to forget that.

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Customize your customers’ web experience any way you can

November 22, 2013

When we think of customer experience management, we tend to think of expensive solutions with lots of different software, but it doesn’t always have to be so complicated. Sometimes you can take simple steps to show your customer, your’e paying attention.

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Video: When I grow up…makes fun of traditional corporate workplace

November 11, 2013

This video is just a classic, as kids tell the camera what they want to be when they grow up and it brlliantly makes fun of the 20th century workplace. Obviously nobody wants to be these things.     Tweet

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Digital isn’t something you do, it’s something you are

October 28, 2013

Your company may think it’s digital, but it’s more likely that you have a digital team operating inside your broader organization, and you need to make digital part of your entire organization if you want to succeed moving forward.

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Facebook and Google move up on Social Media Creep Index

October 23, 2013

Of course we shouldn’t be surprised when Facebook and Google show their true colors, but the two companies made moves recently that proved beyond a doubt what they think of their users. We are fodder for advertisers and nothing more –and that Creep Index is the DEFCON warning system of social media. http://bit.ly/1fUXOn3 Photo Credit: CanStockPhoto […]

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Your customers have to be a the center of every marketing plan

October 21, 2013

A lot of companies are dabbling in digital marketing today, but too few are fully embracing and if you want to be successful moving forward, you need to put your customer at the center of every decision and take digital deadly seriously.

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Today’s workforce will demand social tools

September 30, 2013

I was reading a post recently on IBM’s Building a Smaller Planet blog about the so-called millennials, that generation that came of age with computers as part of the fabric of their lives. The writer was talking about this generation’s desire to be social, and it got me thinking about what that means to today’s […]

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The first rule of conducting business on Twitter: Don’t embarrass your brand online

September 16, 2013

Last week, AT&T inadvertently offended some followers when it posted a 9/11 tribute tweet. You never know what’s going to offend, but you have to oh so careful to protect your brand on social networks online.

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