Whatever you think you know about social is probably going to change

January 21, 2014

Whatever you think you know about social media marketing, keep in mind it’s always a moving target and what’s popular now might not always be.

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FCC CIO David Bray discusses government IT challenges

January 14, 2014

I’ve been meaning to play more with Storify, which lets you pull in various social and web elements into a conventional news story. I had an exchange last week on Twitter with several people including FCC CIO David Bray and I thought the conversation would be worth preserving. Here’s my first real Storify story based […]

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The lesson for businesses from the Justine Sacco incident

December 24, 2013

When a PR pro named Justine Sacco posted a racist and generally offensive tweet last Friday, then got on a 12 hour plane ride to South Africa, she probably had no idea what was about to go down, but by the time she landed, she had been swept up by the power of the social […]

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In five years your personal online security could protect your identity

December 23, 2013

Could our security be automated in five years, tuned to our unique tendencies to let our security run in the background and recognize when we behave in a way that is inconsistent with those tendencies.

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How SAP got its social media act together –and what you can learn from them.

December 6, 2013

Every company struggles with the social media ROI question, but SAP built their social presence from the ground up with the idea of tying the effort to making sales, which after all is the ultimate goal of every company, isn’t it? http://bit.ly/1cf1AB2 Photo Credit: CanStockPhoto

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Content marketing and social media make the perfect pair

December 5, 2013

You would think marketers would understand by now the value of good content, not only to drive traffic to your website, raise your company profile and improve your SEO; but it also works hand in hand with your social media strategy giving you something substantial to share on your networks. http://bit.ly/IG7raK Photo Credit: CanStockPhoto

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We make technology so much harder than it has to be

November 24, 2013

Small to medium sized business owners just want quick and inexpensive solutions to their business problems. They don’t care about the technical details or how it works and we who are immersed in this business sometimes tend to forget that.

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Customize your customers’ web experience any way you can

November 22, 2013

When we think of customer experience management, we tend to think of expensive solutions with lots of different software, but it doesn’t always have to be so complicated. Sometimes you can take simple steps to show your customer, your’e paying attention.

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Video: When I grow up…makes fun of traditional corporate workplace

November 11, 2013

This video is just a classic, as kids tell the camera what they want to be when they grow up and it brlliantly makes fun of the 20th century workplace. Obviously nobody wants to be these things.    

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