Small to medium sized business owners just want quick and inexpensive solutions to their business problems. They don’t care about the technical details or how it works and we who are immersed in this business sometimes tend to forget that.
When we think of customer experience management, we tend to think of expensive solutions with lots of different software, but it doesn’t always have to be so complicated. Sometimes you can take simple steps to show your customer, your’e paying attention.
Your company may think it’s digital, but it’s more likely that you have a digital team operating inside your broader organization, and you need to make digital part of your entire organization if you want to succeed moving forward.
Of course we shouldn’t be surprised when Facebook and Google show their true colors, but the two companies made moves recently that proved beyond a doubt what they think of their users. We are fodder for advertisers and nothing more –and that Creep Index is the DEFCON warning system of social media. http://bit.ly/1fUXOn3 Photo Credit: CanStockPhoto […]
A lot of companies are dabbling in digital marketing today, but too few are fully embracing and if you want to be successful moving forward, you need to put your customer at the center of every decision and take digital deadly seriously.
I was reading a post recently on IBM’s Building a Smaller Planet blog about the so-called millennials, that generation that came of age with computers as part of the fabric of their lives. The writer was talking about this generation’s desire to be social, and it got me thinking about what that means to today’s […]
Last week, AT&T inadvertently offended some followers when it posted a 9/11 tribute tweet. You never know what’s going to offend, but you have to oh so careful to protect your brand on social networks online.
As a mid-size business with a B2B focus, you might think you don’t need to be on social media. Since you’re not dealing with consumers, you might believe, you don’t have to worry about social media marketing at all. But just as B2B-focused businesses require a web site, they also need to be on social […]